BMW Uses Subliminal Advertising to Get Inside Your Head

December 22, 2010 Leave a comment

A very cool concept from BMW. The automaker used flash projection technology to get the BMW logo inside the heads of audiences at a German movie theatre.

The ad features Ruben Xaus, Superbike World Champion, discussing why he races. He then urges the audience to close their eyes — what the audience sees is the BMW logo projected onto the backs of their eyelids.

Check out the video below to see how it was done:

If you were like me and watched the ad over and over because you couldn’t see the logo with your eyes closed, don’t feel bad….apparently you can only see the logo at the theatre.

Filed under Advertising Tagged with , ,

About Donald Cunningham
Donald Cunningham is a proven marketing and brand manager representing a rare breadth of experience and insight. He has expertise in several areas of marketing, being versed in the old and the new, the online and the bottom line. Email Donald

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